The PowerPoint Nation: Branding an Imagined Commodity

Nation branding: A case study of Singapore

Nation-branding and transnational consumption: Japan-mania and the Korean wave in Taiwan

One recent development of cultural globalization emerges in the convergence of taste in media consumption within geo-cultural regions, such as Latin American telenovelas, South Asian Bollywood films and East Asian trendy dramas. Originating in Japan, the so-called trendy dramas (or idol dramas) have created a craze for Japanese commodities in its neighboring countries (Ko, 2004). Following this...

Online Branding: An Antipodean Experience

Australia and New Zealand enjoy high per-capita internet usage and have a small group of organizations that have succeeded globally on the web despite less capitalization and fewer resources. The author, a web pioneer and identity expert, examines how they have instead leveraged brands and intellectual capital, and looks at implications for all {rms wishing to incorporate a web element to their...

KAIO: MULTIMODAL DISCUSSION (POWERPOINT ORAL PRESENTATION) PowerPoint

Using PowerPoint.

PowerPoint is a very flexible program and, for the most part, there is no right and wrong way to do things. Views expressed here are those of the authors and the methods used have been tried and tested. There are three articles in the series. The first article looks at the design issues that need to be considered when preparing a PowerPoint presentation. The second article will concentrate on t...